Anisha Motwani
Director & Chief Marketing Officer,
Max New York Life Insurance
Campaign: Airtel - Har Friend Zaroori hai
In today’s Facebook generation, you can have unlimited 'friends'. This isn't the ''yeh dosti hum nahin todenge" kind of friendship. This is an acquaintance of casual utility; where every kind of friend can have his/her role. The campaign captures the true spirit of today's youth.The early morning friend, the late night saviour, the guy who throws his house open, the guys who always pile on. The ones who borrow money from you, the ones who pay for you - the list is endless. The innate truth is, we all know someone like that, and that is what makes this campaign so memorable and relatable!
Campaign: Seagram’s Imperial Blue: Men will be men
Traits peculiar to men - feeling delighted when wife is away, glancing at a woman all time are depicted very well in the commercials. Definitely brings a smile with a thought - "So true"!!!!
Campaign: Asian Paints
Based on real insight of relationship between elder and younger brother in India, the campaign exhibits the product attributes through an interesting storyline.
Campaign: Levis Jeans: It's the shape that matters not size
The campaign is an Interesting integration of functional benefit of the product (slim, curve and jeans) with the idea of liberation of women. Breaking away from age old norm of ‘big size is bad’ to ‘its shape that matters’ is intelligent.
Campaign: Super Zoo Zoo
The launch of Super Zoo Zoo with Vodafone 3 G was one of the most successful product launches of 2011. It just shows how a great idea in whatever form has such a long expendability and shelf life.
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