I had this wonderful opportunity to talk ‘How technology and data analytics is changing in the marketing function’ in the programme Storyboard on CNBC-TV18.The discussion started with Max Life Insurance insights in customer related data that helps us understand their changing needs and ensure insurance coverage and provide customized product solution.
I also explained the importance of Data Quality that ensures that customers are sent scheduled communication to inform them of critical events like renewals and dispatch of maturity proceeds.
Please watch the full programme (link below) and let me know your views
http://storyboard.in.com/index.php?dt=2012-12-08
http://storyboard.in.com/index.php?dt=2012-12-08
I also explained the importance of Data Quality that ensures that customers are sent scheduled communication to inform them of critical events like renewals and dispatch of maturity proceeds.
Please watch the full programme (link below) and let me know your views
http://storyboard.in.com/index.php?dt=2012-12-08
http://storyboard.in.com/index.php?dt=2012-12-08
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