I was speaking at Ad Tech conference in Gurgaon yesterday. The place was swarming with anyone who had anything to do with the word ' Digital'. And no guesses for the new buzzword...Social, Social & Social. That brings me to the power of this medium in context to the upcoming elections. The political leaders have realized that all the consumer action has shifted from the physical world to the web world. People find information and news shared on the social world more authentic. They consider it is an aggregated view of family and friends, as against a monoline view in the offline media. I call this the source credibility phenomena.
No wonder then,large number of digital experts and content writers have been hired by these political parties to give you minute to minute update on what their party and leaders are up to.
The question remains...will they be able to influence voter behavior and can Social media predict election trends....
Here s what some experts and I have to say on the subject in the latest issue of Campaign India.
Link: http://www.campaignindia.in/
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