My Job
As the CMO & Head Direct Sales & Ecommerce at Max Life
Insurance, I have direct functional responsibility of varied verticals
comprising brand & marketing, media, marketing, direct sales, e Commerce,
research, corporate communication and end to end customer value management.
With such a diverse portfolio there is never a dull moment in my
day. I am privileged to have a very committed, passionate and a stable team who’s
been with me since the time I joined Max Life. Together we have achieved some
wonderful milestones including many industry firsts, for e.g. first of its kind service to sales model which has become an
industry benchmark.
Additionally, as an Executive Committee member at Max Life
Insurance I have been part of key strategic decisions that have made Max Life
the most admired life insurance company.
The
Weekdays
Hectic but exciting. I try and hot the gym at least thrice a week
and those days are the most satisfying. I end up feeling light and easy and
most guilt free on my gym days. The energy is of a very different order. The
habitual relaxed newspaper reading over steaming cup of tea does end up getting
compromised on these days. However my hour long commute to work ends up giving
me enough time to catch on the news in the car. I have recently started
practicing 15 minutes of meditation preferably in the morning itself and this
has now become an integral part of my life. It has a very calming effect and
when I enter office, I am ready to start the day with positive energy and work
without biases or any kind of stress. Except official engagements I prefer to
be home with family and avoid any social engagement on weekdays.
The
Weekends
Saturday is a day of outings, socialising, shopping, household
chores, movies, plays, live shows and what not. Since I plan my Saturdays well
in advance, I can pack in a lot. This is the day I live for. After my gym and
meditation, I catch up with friends for a relaxed lunch at Delhi Gymkhana. At
least once a month my lunch date is with my son and it's great to hear his
teenage stories and catch up on all that’s happening in his life. Our gym
interests are common and we exchange a lot of notes on fitness. Evening outings
are with my husband as he works through the day. We enjoy watching movies,
plays and all kinds of musical live shows. A gig in town is booked in advance
and at least 3 out of 4 Saturdays we manage to unwind in different ways.
Sunday is exactly the opposite. Except for the morning yoga
session, it is all relaxed. Managing kitchen and home, afternoon siesta and a
recorded English movie on TV completes the day. I spend at least an hour or so
in the evening searching and reading interesting stuff, mostly latest trends on
the net. I enjoy writing articles on consumer and business trends and this
keeps me abreast of the latest in the world. I am basically a life-aholic and
as much as I enjoy my weekends, I do look forward to getting at my desk come Monday
morning.
The
Toys
My ipad is a constant companion, when I am at home or even when I
am travelling on work. I not only do my work on it but watch movies and play
around with apps and am active on social networks. Between my Samsung S4 and
Apple ipad my communication channels are active all through my waking hours. I
research a lot and am also fairly active on Facebook, Twitter and my blog and
of course e mails. Having worked in the car industry before joining Max Life (as
Director Marketing - General Motors), I enjoy my Audi and all the comfort that
it offers. I have the largest collection of Sufi music from around the world and
I love to unwind my day by listening to my favourite Sufi music on the Bose
AirPlay.
The
Logos
I am not very brand conscious and can wear even street fashion but
I do like a few brands. Anita Dongre is
my favorite for Indian wear. Her styles are very elegant and very wearable at
all kinds of occasions. My favorite casuals brand is the Japanese brand UniGlo.
It has yet to enter India but I do manage to stock up from my various visits to
Bangkok, KL etc. I also wear a lot of Zara especially jackets and Marks
&Spencer. For accessories, Gucci,
Michael Kor and Movado, Calvin Klein for
glasses, bags and watches are some of the brands that I indulge in regularly.
When it comes to perfumes there are many but my favourite is Davidoff cool
water.
1 comment:
Love your energy and the meticulous planning... indeed inspiring :)
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